The Head of Marketing plays a key role in supporting the development of the overall marketing strategy, and is expected to drive the growth of the assigned brands through excellent marketing execution.
Deliver marketing impact against key business goals by acquiring and retaining profitable customers:
· Lead the development and execution of an integrated marketing plan to deliver commercial priorities.
· Continually optimize performance across the marketing mix and deliver insights and opportunities to the commercial lead.
· Creation and control of the brand’s marketing budget with effective and accurate forecasting and spend.
· Evaluate marketing activities to track the effectiveness of each investment.
· MonitorKPIs, verify against market trends, and suggest pivots to backlog / marketing strategy.
· Build a deep understanding of the market including the competitive and regulatory landscape.
· Work closely with the commercial team to define priorities and assist with specific go-to-market activities.
Drive connections across key stakeholders to increase impact:
· Build relationships and drive governance with marketing team members.
· Partner closely with shared services such as acquisition, to execute across paid, earned and owned channels.
· Work with the squad to align activities and incorporate relevant solutions into plans.
Lead executional excellence and alignment to global processes and compliance:
· Drive and ensure execution of brand & marketing strategies/plans in assigned markets across all channels.
· Ensure high quality and a 360-approach in execution of marketing plans by brand.
· Communicate the brand’s vision and mission across all channels.
· Align with agencies when needed (PR, Advertising, Creative, Media).
· Model behaviours regularly leveraging marketing insights data to inform marketing planning and optimization opportunities.
· Ensure all marketing plans align to modern marketing platforms and processes. Leverage global leading practices.
· Partner with Marketing Operations to ensure all marketing execution is properly set up in systems and tools for tracking reporting.
· Lead the brand stewardship, ensure legal compliance and adhere to brand standards in all executions.
Establish Critical Relationships & Communication:
· The role works in close collaboration with teammates across the squad to share marketing goals and strategies and leverage knowledge and skills across teams.
· Work with necessary stakeholders from across the business to ensure alignment on marketing campaigns / plans with legal, compliance, contact centre, finance, and technology.
· Contribute to the operation of the squad, including the annual planning process, quarterly and monthly goal setting and tracking, etc.
· Promote a fun, inclusive, and collaborative team culture.
· Provide an environment that fosters collaboration, MVP mindset and progression towards change.
Minimum university educated (to Bachelors level) in marketing, a commercial subject or similar experience.
· 3-5 years of marketing experience.
· Minimum 1-2 years experience in brand management.
· Comfortable with high-level, strategic thinking, and hands-on implementation, with close attention to detail.
· Experience in a highly commercial environment is key, with a deep understanding of growth metrics and KPIs, and strong instincts for where the greatest gains, at the fastest speed, may be made.
· Budget management experience with strong analytical skills, financial skills and P&L understanding.
· Capable of analyzing data & drawing conclusions to provide key insights and action plans.
· Highly organized with keen prioritization skills to effectively manage marketing activity roadmap.
· Strong negotiation skills and experience with vendor management.
· Experience in both traditional and digital advertising.
· Keen understanding of social media and community management.
· Resilient and able to respond under pressure.
· Entrepreneurial and able to multi-task and prioritize.
· Able to work autonomously &provide independent opinions.
