Our mission is to create a scalable and future proof network of high-traffic websites for our clients which drive customer acquisition by sending high-intent, engaged visitors to our clients’ transactional websites.
The Conversion Manager – Acquisition, Experience& Growth will lead on the execution of this strategy, ensuring the websites provide exceptional user experiences and the right journeys to prime visitors for conversion.
You will work closely with the Marketing,Creative, Marketing Operations and our contractor network to ensure that all of our clients’ websites have the right content, tracking and user journeys to maximise conversion when visitors reach our clients’ transactional websites.
You will be experienced in all aspects of digital marketing and ensure our clients’ acquisition websites send as much high-intent traffic to their transactional websites as possible for maximum conversion performance. Key aspects of the role will be:
· Defining the website information architecture, navigation and calls to action to take the user on the highest converting journey possible
· Ensuring that the journeys and behavioural signals are properly tracked to ensure we can see where improvements can be made
· Owning and developing the vendor and contractor resource used to execute changes and marketing activity across the acquisition websites
· Supporting the marketing and content teams to create the most compelling content for the website by providing qualitative and quantitative user insights
· Ensuring tracking is set up and data is accurate so we can optimize and enhance the websites
· Reporting on the performance of each brand’s website/s
· Optimizing the websites and validating changes
You will use your knowledge and experience of digital marketing and UX design to ensure that each website provides excellent user experience alongside compelling and persuasive content and journeys.
· Being the strategic lead for development and enhancement across all acquisition websites
· Planning persuasive journeys for users that land on websites from paid, affiliate, content and social media campaigns to ensure we maximize conversions on our clients’ transactional websites
· Ensuring that acquisition websites are well-documented so that all stakeholders are aligned on how they work, permissions, tools, plug ins and analytics implementations
· Working closely with key teams:Conversion, Marketing, Content, Producers and Web Performance to ensure the websites are delivering maximum value to the business
· Recommend how to prioritize and deploy vendors / contractors to supplement the businesses capacity and scale for volume of work and velocity of delivery
· Ensuring that all digital brand assets featured on the websites maintain consistency in tone of voice and visual identity, aligning with the overall brand strategy
· Ensuring all campaigns are tracked and reporting accurate data
· Producing reports and visualizing data on traffic activity so all stakeholders can quickly see how the websites are performing
· Providing actionable qualitative and quantitative insights on where we can improve the websites and validating the proposed changes
· Helping develop and improve our processes to streamline workflows and efficiency without compromising results
· Enhancing our outputs by surfacing interesting and effective digital campaigns from the industry so our marketing, content and creative teams understand what’s possible
· Advocating for the user to ensure we are always providing the best possible customer experience across our websites to create a best in class experience
This position is a senior marketing role within the conversion optimization team and experience should be reflective of such. The successful applicant will have:
· 6+ years' digital marketing and digital campaign execution in a performance-driven environment
· 3+ years’ experience of analytics and reporting, email marketing, UX and design
· Significant experience in a role where you have had to execute content, journeys and creative ideas in a way that drives new customers online
· Experience of working with producers ,developers, creatives, designers and copywriters to deliver high-quality visual assets, copy, emails and landing pages
· Significant experience in a role where you have had to lead the user journey design for customer acquisition campaigns
· Demonstrable experience of collaboration in a creative and marketing environment to ensure the best possible results
· An enthusiasm and aptitude for working in a data centric organization
· Ability to manage and prioritize projects simultaneously within a large, complex organization
· Strong negotiation and relationship-building skills
· A positive attitude with a proactive approach to problem-solving and overcoming challenges
· The ability to thrive in a data-driven organization, helping facilitate technology solutions to complex marketing problems and is able to nurture multiple streams of work through the implementation process concurrently
· Ability to manage and prioritize multiple projects simultaneously within a complex organization
· Hybrid working model (2 days a week in office min)
· Must be able to travel internationally as required (10% or less)
